UGM Thrift Stores – Renee Cook

Brand development & experiencial design

UGM THRIFT STORES PROVIDES FUNDING FOR UGM SHELTERS IN THE INLAND NORTHWEST.

UGM Thrift Stores needed a unified, cohesive brand that connected each store with one another and aligned them with the main UGM brand. The project focused on creating a fresh and consistent look for the stores, making it instantly recognizable and cohesive across various touchpoints. This included updating in-store signage, promotional flyers, advertising, social media content, and other branded materials. The goal was to enhance brand recognition, create a professional and welcoming atmosphere, and strengthen the connection to UGM's mission.

Role
Brand development
Promotional design
Signage

Signage & marketing collateral

Social media content

Impact & outcomes

The rebrand resulted in a stronger brand identity that unified the Thrift Stores and enhanced their connection to UGM’s mission. Customer feedback highlighted the professionalism and warmth of the new design, while store teams appreciated the clarity and cohesion the new brand brought to their materials. This project underscored the importance of cohesive branding in building trust, recognition, and loyalty with customers and donors alike.

Director Jessica Morgan
Photographers Marisa Flippen, Renee Cook
Design Renee Cook
Enterprise Supervisor Lee Brown

Contact

Phone: 509.768.1588
Email: klemmren@gmail.com