Brand identity & merchandise design

COOK CONSTRUCTION IS A FAMILY-OWNED CONSTRUCTION BUSINESS LOCATED IN SPOKANE, WASHINGTON, SPECIALIZING IN GARAGE DOORS.

Cook Construction approached me to design their brand identity for them. Their goal was to convey professionalism, reliability, and a sense of craftsmanship, while also standing out in a competitive industry. The project included creating a logo, establishing brand colors, and designing collateral like business cards, advertisements, stickers, and merchandise such as hats and t-shirts.

Cook Construction brought me on board as a freelance designer to develop their complete brand identity. My role was to create a cohesive and professional visual identity that accurately reflected the company's values of craftsmanship, reliability, and quality.

The goal was to design a brand that had a professional look with an approachable and modern aesthetic to appeal to both residential and commercial clients. Cook Construction wanted the design to feel authentic, avoiding overused construction industry visuals while highlighting their dedication to quality.

Role
Brand identity development
Merchandise design
Collateral design

Cook-Construction—Logo
Cook-Construction—Colors
Tshirt-design
Service-Sticker
Cook-Construction—Hats
Ad
Business-Cards

Impact & outcomes

The new branding helped Cook Construction establish a professional and cohesive identity. The merchandise became a hit with other contractors and customers, creating visibility for the brand on job sites and beyond. Feedback from the client highlighted how the designs resonated with their values and made them stand out in the market. The advertisements looked professional and continued to bring brand aquisition months after.

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Contact

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Phone: 509.768.1588
Email: klemmren@gmail.com

© Renee Cook 2024
Graphic Designer