Brand identity & logo design

JC TRUCKING IS A FAMILY-OWNED TRUCKING BUSINESS WITH A REPUTATION AMONG THE LOGISTICS AND TRANSPORTATION INDUSTRY IN COLVILLE, WASHINGTON.

Despite their reputation in the community, JC Trucking lacked a visual identity that could represent their values and professionalism. As a freelance graphic designer, I was tasked with creating a logo and visual brand that would modernize their image while honoring their roots.

The main challenges included the lack of an existing branding foundation, the need to balance professionalism, and ensuring the design was versatile enough for various applications such as trucks, business cards, and digital platforms.

Role
Brand identity development
Logo design

jctrucking-logo
Color-Palette—jctrucking
TP123-Businesscards-001-googlefocus02
color-logos—jctrucking
sweatshirt—jctrucking
hat—jctrucking

Impact & outcomes

This project underscores the importance of aligning design with a client’s values and vision. By creating a cohesive visual brand for JC Trucking, I helped elevate their market presence and provided them with tools to confidently showcase their business.

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Contact

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Phone: 509.768.1588
Email: klemmren@gmail.com

© Renee Cook 2024
Graphic Designer